Creating Great Radio Ads: Make Them Clear
Clarity is key to reaching your audience and getting them to respond. The most effective radio spots are clear. The audience they want to reach is clear. The message is…
Start Your Back To School Advertising Now
Think it’s too early? Think again! The National Retail Federation says 61% of consumers plan their back-to-school shopping around retail sales events starting in July. According to statistics shared in…
Get Record-Setting Retail Dollars Into Your Store for Mother’s Day
The National Retail Federation release data from Prosper Insights & Analytics which predicts Mother’s Day spending will hit a record $28.1 BILLION this year (up from $1.4 billion in 2020)….
Purchase Intent Among Radio Listeners is +36% Greater Than TV Viewers.
AM/FM radio is the soundtrack of America’s retail recovery and consumer spending resurgence! WestwoodOne shared some findings from a Nielsen client webinar that revealed findings from their fifth consumer tracking…
Measure What Matters
There is a quote most frequently attributed to Albert Einstein that states… “Not everything that can be counted counts and not everything that counts can be counted” While crediting Einstein…
See Any Action?
Is the Call To Action in your marketing and advertising getting any action?Do you even have a call to action? Lots of people are writing articles and publishing podcasts and…
What’s Your Special Sauce?
The famous fast-food McBurger has at least two of things that sets it apart from all the other burgers on all the other menus. First, there is the song (how…