Purchase Intent Among Radio Listeners is +36% Greater Than TV Viewers.

by DON THE IDEA GUY •  Updated:  •  2 min read

AM/FM radio is the soundtrack of America’s retail recovery and consumer spending resurgence!

WestwoodOne shared some findings from a Nielsen client webinar that revealed findings from their fifth consumer tracking study since the pandemic. Results are based on a survey of 1,009 Americans 18+ from March 11-15, 2021.

Among the summary details were some really stand-out findings that should help convince business owners, advertising agencies, and marketing consultants at every level to consider (or re-consider) Radio as an effective tool for inviting people to come and do business with your company — and business goes where it is invited.

Considering Radio? Consider these survey results!

If you’re ready to invite these Ready To Go consumers to do business with your company, reach out to me and let’s work together to develop a strategic marketing campaign designed to deliver results and meet your goals!


I wake up everyday with the sole mission of helping companies like yours grow and prosper through creative and strategic marketing campaigns designed to deliver results that help you achieve your business goals. Schedule a free discovery session with me today!

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